2008年10月14日 星期二

Achromatic color scheme (Product packages)- early ages


A Christian Dior produced perfume in 1955

In earlier age of Christian Dior, BLACK color placed a important role for the brand.
Like the perfume at above image in 1955, Black and White was the main colors in the package, matching with little proportion of gold (e.g. the zipper), create elegance for the product.
Because at that time, perfume is a noble thing for women, and this pattern was highly loved by England nobles. Christian Dior used it with archromatic colors to present the symbol of "luxury" of the product.

沒有留言: