I have been participated a talk few months ago about BRANDS. I learned that in analyzing a brand, the first thing we should know is the Roots and Heritage of the target brand, including the history, original designer, the company culture...etc. Christian Dior got a hundred years history. His "New look" was loved by all women. His signature form of dress "H-Line", "Y-Line" and "A-Line" was still influencing new designers nowadays.
Since Christian Dior's Launch of NEW LOOK in 50's, he made BLACK color becomes fashionable and be loved. Through his hand, black also can represent strong, touch, modern image of post-war women. Christian Dior changed the social culture, made BLACK became a fashionable color at that time.
Since Christian Dior's Launch of NEW LOOK in 50's, he made BLACK color becomes fashionable and be loved. Through his hand, black also can represent strong, touch, modern image of post-war women. Christian Dior changed the social culture, made BLACK became a fashionable color at that time.
Collections
The fashion show can be the most representable of each designers' main theme in each seasons. After studying into Christian Dior's collections, i discovered some of his theory of using colors.
John Galliano loves to use more than 3 main colors in the whole collection which have complementary relationship
In additional, designer also love to use contrast colors (like complementary colors, triad colors) for accessories/ little details to match with the outfits.
After that, i also did some analysis of advertising, packages, interior designs of Christian Dior.
The Brand Color
To summarize all the researches I did, I found that the brand color of Christian Dior it should be as follows:
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