Main color - Pure White
Interior designs of Dior stores are quite clean and simple. Color mainly in pure white, but creative setting of lightings always can make a particular color becomes different saturations.
White color can emphasize colorful product
Dior use white in stores because its products are usually colorful. Pure colors can emphasize the product very much. When customer comes in, they can clearly see what are there and more easy to find what they want. If they use fancy backgrounds, product shown may be hidden.
Easy to match with different collection theme
Besides, through the previous researches on Christian Dior's product color style, we know that the theme of each seasons may have a great difference. White is easy to mix and match with the products under different themes. It may be more convenience for designers as they need not to change the visual merchandising too much due to changing of product style/ color.
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